You recently you may have been invited or should I say urged to join facebook, either in person by a friend or via an email update that you have been "tagged" in a picture. Eeek. Not another one to manage. However Facebook is a dream to deal with in comparison to the likes of Myspace.
It requires such little work to a) find friends b) read what they are up to c) personalise (largely because you can't - yet).
Myspace on the other hand asks a lot of it's users; a) html coding to personalise it (shockingly shoddy) b) filter out all the band invites c) advertising. Bebo is marginally better. Easy to customise, post, but curious to search.
Which is possibly how Facebook has come to be the NEW social networking site of the moment. There were 200K UK users in September last year, March the count was 1.3 million. The real question is how has this site that started out as a forum for Harvard students to chat, comment, share photos and link up different uni groups grew to have 21 million users with over 100K users joining each week? Well my housemate has just joined up, I have too, he did so because he is trying to get more friends on facebook than his mate - so a bet. Me, I was invited, wasn't convinced, heard it was for uni folk. I'm no student, plus the "friend" inviting, let's say, didn't really encourage me to get in touch. So inertia. Until now. Few more invitations later and i'm loving it. No really I am.
It has I suspect therefore grown through, PWM and that fact that the touch points are now so large that you can't escape someone asking you if you're on it. If you're not the response tends to be "everyone i know is"
But is that any reason to sign up when you've already spent time on the others? Well this is no Myspace, Bebo, Piczo, MSN Livespaces - the interface is easy to use. It informs you about virtual "friendships" that have just been formed, what's been posted on your friends "wall", which photos you and your mates have been tagged in...and so on. With great little functions, (thanks to the coding) so you can click and see all the aforementioned pics in one place. Genius. Uploading is easy too. An information sharing tool, keeping you update at a glance.
Thus allowing you to still feel engaged with your facebook community even if you can't be bothered.
Great for viral seeding. Plus we've already got a Viva voodoo appreciation society on there thanks to Lou M.
Of course, as my housemate has found out, if he wants to beat the 200 friends, you do need to invest some time, and be prepared to take on board some tenuious friends. But then again, if he doesn't feel like it, he can always read the chick's facebook page with the 200 friends to see what we've all been up to.
I suspect that you're not really worried, unless of course you've got a Bebo skin or have just spent £100K on a ms profile going live next week, but they are both, amongst many others still there.



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